Focus is on

SOCIAL MEDIA MARKETING SERVICES

In today’s digital-centric world, the core elements of advertising are very different from what they were in the past. New businesses no longer consider traditional media such as print, radio, and television to be effective brand building mediums.

Instead, the focus is on social media marketing—the most targeted and focused approach to broadening audiences for brands across all industries.

Our Projects

Content is King

As social media consumption continues to grow at a rapid pace, brands across all verticals are trying to accomplish the same goal: engage with consumers by meeting them in the socialsphere. With a significant portion of the world currently using Facebook and checking Twitter at least once daily, the vast majority of today’s best brand marketers agree upon these and similar platforms as being essential vehicles for building audiences.
Why is content so important? It’s one of the most effective tools available via modern marketing practices and gives brands the ability to engage with past, current and potential consumers. Content comes in many forms, from blogs to static imagery to dynamic video content—the opportunities are endless. Though significant in the past, today’s digital landscape has made content perhaps more valuable than ever, thanks in large part to the widespread use of social apps on smartphones.

Social Community

When it comes to defining the business function of a social community and why it’s essential for today’s brands, the essence exists in customer relations management. Building a social community requires engaging with fans throughout the consumer lifecycle, from the initial brand awareness phase through the final purchase and beyond. Think of social communities as support mechanisms for improving a brand’s communications efforts.

The idea behind building a social community is to create value for anyone who interacts with a brand’s social media channels, driving purchase behavior, consumer loyalty and retention. This can be achieved by focusing on six core areas:

1. Relationships
2. Conversation
3. Discussion
4. Information
5. Reputation
6. Connections

Combined, these and other focus areas can be used to build strong communities that will continue to grow over time—that is, if successfully managed.

Ready to
work with us

If you are planning to redesign or create a new design of your website, and if you want to work with a serious team, drop us a note or give us a call
+381 60 722 3100 or office@planeta-racunari.com and we’re happy to answer all your questions.

How We Promote Content

Social Media Marketing

WE ANALYZE YOUR MARKET TO IDENTIFY THE BEST PLATFORMS TO MEET YOUR GOALS.

Reaching your audience

Each social media platform has its own strengths and limitations. We will analyze your market to identify the best platforms to meet your goals. A targeted social media campaign allows you to reach your audience.

Facebook and Instagram

You must know that search engine marketing isn’t the only way to reach your audience. With over 1.5 billion users, Instagram, Facebook and Facebook Ads is the perfect way to any digital marketing campaign. Today, Instagram and Facebook is maybe a best way to put your business in front of your audience. Our team will use your marketing personas to create custom Facebook audiences based on their age, gender, interests, profession, job-level, and more.

Copywriting

Copywriting is one of the most essential elements of effective online marketing. Our copy works reflect your audience’s goals, appeals to your audience’s sense of entitlement, and includes emotional trigger words proven to evoke incredibly powerful responses.

LinkedIn is a highly effective platform for b2b digital marketing campaigns. LinkedIn is the best and the most ‘professional’ social media site for the business. For business-to-business or job seeking, LinkedIn is where the action is. It is having around 500 million users. With this much of the user base you would be sure that your potential customers will be there. Especially LinkedIn is best suited for the B2B marketing as it contains lots of professionals. And is there anything better to have the suggestions from the top-notch professionals on an everyday basis? The answer will be NO. And this makes the LinkedIn best professional site among other social media sites. You can follow other top professionals of your industry, can take advise and ideas from them and can make your business tactics better. Your company must be there.

Youtube

YouTube is the largest and most popular video-sharing site in the world. It’s so popular that it’s the second largest search engine on the web next to Google, just from how many people look up new videos on it. Google indexes every video that’s on YouTube. So once you optimize a video’s title with keywords and links to your website, you can show up multiple times in the same search results. That gives your company a great chance of attracting the attention of potential customers, whether they start by watching your video or clicking to a landing page on your site.

PLANETARAČUNARI